| Website / hosting platform | Site operation, security and page delivery | Strictly necessary cookies, server logs, local/session storage | Session to 12 months |
| Cookie consent tool | Records your cookie choices | Strictly necessary cookie | Usually 6 to 12 months |
| Google Tag Manager | Manages analytics and marketing tags | Tag management scripts | Depends on connected tags |
| Google Analytics 4 | Website analytics, visitor behaviour and event measurement | Analytics cookies such as _ga and related identifiers | Up to 2 years |
| Google Ads | Conversion tracking and remarketing | Advertising cookies such as _gcl_au and related identifiers | Usually up to 90 days, but may vary |
| Meta / Facebook | Advertising measurement and remarketing | Advertising pixels and cookies such as _fbp | Usually up to 90 days, but may vary |
| LinkedIn Insight Tag | B2B advertising measurement and remarketing | LinkedIn advertising and analytics cookies | Usually 30 days to 12 months, but may vary |
| Microsoft Clarity | Session insights, heatmaps and website improvement | Analytics cookies such as _clck and _clsk | Usually 1 day to 12 months, but may vary |
| Calendly | Booking calls and managing appointment scheduling | Functional and necessary scheduling cookies | Session to 12 months, depending on use |
| Zoho / forms / CRM tools where embedded | Enquiry handling, forms, support or tracking | Functional, analytics or necessary cookies | Varies by tool |
| YouTube or embedded media where used | Video playback and engagement measurement | Functional and advertising cookies | Varies by provider |