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Amazon fulfilment

Amazon orders move fast. Your fulfilment partner has to move faster.

Whether you run FBA, FBM, Seller Fulfilled Prime or a hybrid model, Rapid Pack gives you the operational structure to keep Amazon performing without letting it dictate your whole business.

FBA PrepFBMSFPAmazon ReturnsShopify + Amazon
Amazon fulfilment operation with live order, FBA prep, inventory and marketplace dashboards
Live operation1,248 Amazon ordersFBM queue, FBA prep status and marketplace performance in one view.
99.8%Pick accuracy
18:00Daily FBM cut-off
2M+Orders shipped annually
60+Active brands
<48hrFBA prep turnaround
The reality of Amazon fulfilment

Amazon is not just another sales channel.

It has rules, metrics, cut-offs, prep requirements, account health risks and performance thresholds. Most 3PLs treat it like any other order. We build the fulfilment process around what Amazon demands.

For most growing brands, Amazon fulfilment is rarely just one thing.

  • FBA prep and inbound shipments
  • FBM orders that need same-day dispatch
  • Seller Fulfilled Prime performance pressure
  • Amazon returns and rework
  • Stock split across Amazon, Shopify, TikTok Shop, eBay and wholesale

Amazon connects to the rest of the business.

Amazon affects inventory, cash flow, returns, customer support and channel strategy. The operation has to be joined up, otherwise margin and visibility disappear quickly.

AmazonShopifyTikTok ShopeBayWholesaleReturns
What we do

FBA prep, FBM dispatch, SFP support. All under one roof.

Four structured services designed around the way Amazon sellers actually operate.

01

FBA Prep and Labelling

Barcode and FNSKU labelling, polybagging, bundling, carton labels and inbound shipment prep to Amazon requirements.

Inbound
02

FBM Order Dispatch

Amazon orders picked, packed and dispatched directly from our DC with same-day cut-offs and SLA-tracked performance.

Direct
03

Seller Fulfilled Prime

Warehouse process support for eligible sellers: fast pick, pack and dispatch workflows, carrier routing and cut-off discipline.

Prime
04

Multi-Channel Stock Control

Amazon, Shopify, TikTok Shop, eBay and wholesale orders run from one operational stock pool with live visibility.

Omnichannel
Strategic position

Use Amazon. Do not become trapped by it.

FBA can be powerful. Prime visibility, fast delivery and reduced friction for customers all matter.

But relying entirely on FBA creates operational and commercial pressure that compounds over time.

The answer is not to abandon FBA. It is to keep it as one tool in a wider fulfilment structure.

Use Amazon as a sales channel. Not as your entire operation.
Central inventory pool connecting Amazon, Shopify, TikTok Shop, eBay and wholesale stock
FBA-only over time

Stock split across systems. FBA inventory and your own fulfilment stock become two separate problems with no single view.

Storage and prep costs become hard to control. Long-term storage fees, removal orders and aged stock start eroding margin at scale.

Brand experience is limited. FBA packaging and the post-purchase experience are Amazon's, not yours.

Your other channels still need fulfilment. Shopify, TikTok, eBay and wholesale orders still need an operational answer.

Returns go through Amazon. You have limited control over how returned stock is assessed, quarantined or re-entered into inventory.

Choose your model

FBA, FBM, SFP or hybrid. We support all of them.

Most growing Amazon sellers do not operate a single model. Here is how we fit around the combination that makes sense.

FBA PrepInbound

Best for: Prime-focused products, fast-moving ASINs, stock going into Amazon FCs.

Rapid Pack role: Receive, check, label, barcode, polybag, bundle and prepare inbound shipments to Amazon spec.

FBM DispatchDirect

Best for: Brands wanting control over packaging, stock costs and fulfilment flexibility.

Rapid Pack role: Pick, pack and dispatch Amazon orders directly from our DC with same-day, SLA-tracked operation.

Seller Fulfilled PrimePrime

Best for: Eligible sellers who want Prime visibility without sending all stock to Amazon.

Rapid Pack role: Support the warehouse process, cut-off compliance, picking accuracy and carrier discipline required for SFP.

Hybrid FBA + FBMMixed

Best for: Brands splitting by product type, velocity or seasonal demand.

Rapid Pack role: Manage FBA prep for some lines and FBM dispatch for others from one stock operation.

Amazon + DTCMulti-channel

Best for: Brands selling across Amazon, Shopify, TikTok Shop, eBay or wholesale.

Rapid Pack role: Keep stock, orders and fulfilment under one operational structure with single-view reporting.

Full capabilities

Everything your Amazon operation actually needs.

Not a list of promises. A list of services we run day-to-day for Amazon sellers operating at volume.

Applying Amazon FNSKU barcode labels to ecommerce products during prep
FBA Prep
  • Barcode and FNSKU labelling
  • Polybagging and suffocation labelling
  • Bundling and multipack kitting
  • Carton labelling and boxing
  • Inbound shipment creation and management
  • Compliance checking before despatch
  • Bubble wrap and protective packaging
FBM and SFP Operations
  • Same-day pick, pack and dispatch to 18:00
  • Seller Fulfilled Prime workflow support
  • Approved Prime carrier routing
  • SLA-tracked order management
  • Branded or neutral packaging
  • Batch and expiry tracking where required
  • Serial number capture where required
Returns and Rework
  • Amazon returns receiving and inspection
  • Quarantine, restock or escalation routing
  • Relabelling and repackaging
  • Rework and remediation
  • Stock grading and condition reporting
  • Multi-channel returns handling
  • Damaged stock dispositions
The control layer

The difference is not the label. It is the control behind it.

Amazon fulfilment breaks in small places: the wrong barcode, a missed cut-off, stock unchecked, a return in the wrong location.

Order control

Amazon orders flow into a structured fulfilment queue. Every order is tracked against cut-off, carrier and SLA.

Prep control

FBA prep, labelling, bundling and carton preparation are checked and verified before stock moves toward an FC.

Stock control

Inventory is received, checked, stored and updated across channels. Your team has live visibility.

Returns control

Returned stock is inspected, quarantined, restocked or escalated based on agreed rules.

Dispatch control

Orders are processed against cut-offs, carrier services and SFP requirements, including during peak.

Exception control

Damaged stock, relabelling needs, missing data and unusual requests are handled properly.

Amazon returns, inspection, quarantine, relabelling and rework station
Returns and rework

Nothing goes back into sellable stock unchecked.

Amazon returns are received, inspected and routed against your rules: restock, quarantine, relabel, rework or disposition.

That protects margin, stock accuracy and customer experience across every channel you sell through.

Comparison

FBA only vs Rapid Pack-supported model.

This is not anti-Amazon. This is pro-control, keeping more fulfilment decisions in your hands.

Stock controlLocked inside Amazon's networkSupports Amazon plus all other channels
Brand packagingAmazon-controlledFull control over presentation and inserts
Returns handlingAmazon-led, limited visibilityInspected, graded and routed to your rules
Slow-moving stockLong-term storage fees accumulateFlexible routing and storage decisions
Multi-channel fulfilmentRequires separate solutionAll channels from one stock operation
Operational visibilitySeller Central onlyLive across orders, stock and all channels
Fulfilment decisionsAmazon sets the processYou control the operation
Who this is for

Amazon-first brands and Amazon-plus brands.

We support brands where Amazon is the primary channel, and where Amazon is one part of something bigger.

Amazon-first sellers

FBA prep, FBM dispatch, SFP support and returns handling for brands where Amazon drives the majority of volume.

DTC brands adding Amazon

Shopify or TikTok-first brands expanding onto Amazon without handing over their fulfilment operation.

Hybrid FBA/FBM sellers

Sellers using FBA for fast-moving Prime products and FBM or SFP for others.

Prep-heavy product brands

Bundles, kits, multipacks, relabelled products, compliance-heavy items or regular rework requirements.

Honest fit assessment

When this probably is not the right fit.

Probably not right if

  • You only need occasional prep of a handful of units
  • You want the cheapest possible FBA prep service with no wider operational support
  • Your Amazon operation is still early stage and not yet generating consistent volume
  • You have no existing SOPs, product specs or documented prep requirements

Stronger fit if

  • Amazon is operationally important and fulfilment accuracy affects account health
  • You are managing FBA prep alongside FBM or other channels
  • Returns are becoming a commercial problem and need proper inspection
  • You want a 3PL who understands Amazon requirements and builds a process around them
Frequently asked

Questions we get from Amazon sellers.

Do you support FBA prep and inbound shipment creation?

Yes. We receive stock, check it, apply FNSKU barcodes, polybag where required, prepare bundles or multipacks, box to Amazon carton requirements and manage the inbound shipment process.

Can you fulfil Amazon FBM orders?

Yes. Amazon FBM orders are picked, packed and dispatched from our Oldbury DC alongside your other channels. Same-day dispatch applies for orders confirmed before 18:00.

Can you support Seller Fulfilled Prime?

We support the operational fulfilment side for eligible sellers: fast dispatch workflows, approved carrier routing, picking accuracy and warehouse process discipline.

Can you handle Amazon and Shopify orders from the same stock pool?

Yes. Your inventory can support Amazon FBM, Shopify, TikTok Shop, eBay and wholesale from a single operation with live stock visibility across channels.

Can you handle Amazon returns properly?

Yes. Returns are received, inspected and routed based on your agreed process: restock, quarantine, relabel, rework or disposition.

Do you handle bundling, kitting and relabelling?

Yes. Kitting, bundling, multipacks, relabelling and rework are handled within the same operation, without subcontracting.

Rapid Pack handles over 100,000 of our parcels every year without missing a beat. The visibility we have across orders and stock has made a real difference.
100K+Orders dispatched annually
99.8%Dispatch accuracy
99.1%On-time SLA
3 yrPartnership

Amazon driving the sales. We keep the operation under control.

Tell us your current fulfilment model, channels and monthly volume. We will confirm if there is a fit and walk you through exactly how it would work.

Book a Call