Fulfilment is operational, not a service.
The work is physical, repeatable, and measurable. Brands who treat it as a black box get black-box results. We run it in the open.
A fulfilment company built by people who couldn't find a good one.
We started Rapid Pack because UK ecommerce deserved better than what was on offer.
In 2021, the choices for a scaling UK brand looked like this: enterprise 3PLs that wouldn't return your calls, or backroom operators stitching couriers together from a spreadsheet. We watched brands burn twelve months and serious revenue on the wrong partner, then start over from scratch.
So we built the operation we wished existed. Structured from day one. Honest about fit. Measured in public. Three facilities in the West Midlands, a Netherlands site coming online, and over two million parcels a year going out the door - for brands that don't have time to chase their 3PL.
Oldbury fulfilment centre
2M+Parcels shipped annually
99.8%Pick accuracy
3UK fulfilment facilities
350K+SKUs under management
EUExpansion in progress
01 - Why we exist
We're built for the brands the big 3PLs ignore and the small ones can't hold.
Most scaling ecommerce brands hit the same wall.
They outgrow the founder's spare room. They sign with a 3PL that promised the world in the sales call. Six months in, dispatch is late, stock counts are wrong, and the only person who'll talk to them is an account manager three steps removed from the warehouse floor.
We started Rapid Pack to be the operation those brands move to. Not the one they move from.
Every process is defined before a parcel goes out. Every SLA is tracked and published - not promised. Every client has someone close to the operation, not a portal and a wait time.
That's the whole thing. The rest is execution.
02 - What we believe
Five things we believe about fulfilment.
Sales calls shouldn't outrun the operation.
If we can't deliver what we quoted, we won't quote it. We've turned down more business than we've taken on. That's the reason the brands we keep, stay.
A late parcel is a brand problem before it's a logistics problem.
Your customer does not know who ships the order. They only know what arrived, when, and in what state. We run on that assumption.
Visibility isn't a feature.
You shouldn't need to ring us to find out what's happening to your stock. Live data is not a perk. It's the baseline.
Scale doesn't excuse sloppiness.
Two million parcels a year is volume. 99.8% pick accuracy is what makes it worth anything.
03 - How we built it
From one warehouse to three. The slow way, on purpose.
We started in 2021 in a single Oldbury unit, with a small team, a handful of brands, and one principle: don't take on more than the operation can hold.
Five years on, we run three facilities in the West Midlands, manage over 50,000 SKUs, and ship more than two million parcels a year. The Netherlands site comes online to cover EU clients shipping from inside the trading bloc.
What's stayed the same: every new client is reviewed against capacity before sign-off. Every facility is run by people on first-name terms with the team on the floor. Every SLA is measured monthly and published - whether it's a good month or a bad one.
We've grown deliberately. That's the operation you're buying.
04 - Facilities
Three facilities. One operation. EU coming online.
All UK fulfilment runs through our Oldbury sites in the West Midlands - structured around how work actually flows, not how warehouses are usually laid out.
DTC fulfilment
Pick, pack, dispatch. Same-day workflow with 4PM cut-off.
Returns processing
Inspection, grading, restock. Returns handled inside the operation, not bolted on.
Contract packing
Kitting, rework, promotional runs, high-volume throughput.
EU fulfilment
Coming online for clients shipping inside the trading bloc.
05 - Team
The people who run it. Close to the floor.
Rapid Pack isn't an account-manager-and-a-portal operation. The people who quote the work are the people who run it. The people who run it pick up the phone. Here's who you'll actually meet.
Ben
FounderStarted Rapid Pack in 2021 after years watching scaling brands chew through bad 3PLs. Spends most of his time pushing the operation to do better - for clients, for the team, and for what fulfilment can be when it is run properly.
Ben treats every client brand as one he wants to see succeed. That goes beyond fulfilment: mentorship on scaling, useful introductions, opinions on finance and marketing when asked, and an unreasonable amount of time spent thinking about how to make each brand operation work better.
Raj
Operations DirectorRaj is the graft. Whatever the operation needs - whatever size, whatever deadline - he gets it done. If something is broken at 7am, Raj is the reason it is fixed by 9.
He owns the floor, the SLAs, and the standard. The reason orders are out the door before the cut-off most days is because Raj built the process to make it so.
Vicky
Business Support & SalesVicky is a fierce advocate for the brands Rapid Pack works with - and for the operation itself. She's the bridge between the two: taking the passion and principles a client cares about and translating them into something the warehouse can run consistently.
She'll only onboard a brand if it will genuinely benefit from being here, and only if it will not disrupt the brands already running well. That filter is one of the reasons the operation holds.
Richard
Managing DirectorRichard is calm in any storm. He sees the wood for the trees - for the business, and for the clients Rapid Pack looks after.
The person who runs regular check-ins with brands, listens to where things could be better, and then pulls the operation's resources together to actually fix them. Ruthless about improving standards. Unfailingly polite about it.
Leanne
Head of Client ServicesLeanne cares about the brands Rapid Pack looks after as if they were her own. She replies to clients, and to their customers, with the care and ownership of someone personally invested.
She rides the couriers when they need riding. She's the reason an end customer with a missing parcel gets a real, human answer the same day. And she is Rapid Pack's client happiness officer.
Harj
Warehouse CoordinatorHarj loves the brands Rapid Pack onboards. Every new client gets a burst of energy from him - the genuine excitement of someone who wants the brand to look back at the first month and know they made the right call.
He'll personally chase the early wins, the early feedback, and the early sense that the operation is delivering.
He's a whizz with the automation rules that sit behind the floor - the small, invisible logic that makes orders go out faster, more accurately, and with fewer touches.
One of Rapid Pack's first employees, and intrinsic to the operation as it has grown. The person who keeps the team motivated, willing each other to do better.
Sylwia
Warehouse Shift SupervisorSylwia is one of the newest faces on the management team and one of the most experienced in the building.
Fifteen-plus years running shifts and supervising warehouse operations elsewhere - the kind of background that means nothing about a busy peak week surprises her.
Regimented, structured, and gets things done. Also smiley and approachable - which sounds like a small thing, until you've worked on a floor where the supervisor isn't.
Kamal
Warehouse Shift SupervisorKamal is the resident fixer. The person who gets the order out when no one else can.
The attention to detail that catches the thing the system missed, the courier label that's printed wrong, the SKU that's been mis-stowed three aisles over.
Persistently happy, properly bubbly, and somehow always smiling no matter how busy the floor gets.
Makes the people around her feel comfortable - which is partly why her shift runs the way it does.
Simon
Finance ManagerWhat Simon doesn't know about numbers isn't worth knowing. Years of accountancy experience before joining Rapid Pack, and years inside the industry on top - which means he understands both the spreadsheet and the operation behind it.
He runs billing, accounts, and supplier relationships. He will take the time to walk a client through a line on an invoice, explain why a charge looks the way it does, and make sure it actually makes sense to them.
The kind of person who treats "can you just explain this?" as a normal part of his job, not an inconvenience.
He also works the other side of the ledger - pushing suppliers and carriers for better rates where there is room, and passing the savings on to clients where it is possible to do so.
A lovely person to speak to. The kind of finance contact that makes the awkward conversations not awkward.
Ops Team
The people on the groundThe people who pick, pack, scan, and load every parcel that leaves the building. The reason 99.8% pick accuracy is a number Rapid Pack can put on a website and stand behind.
Members of this team have been here since the first year of Rapid Pack. Many have been on the floor for two, three, four years - which, in warehouse operations, is the kind of retention that does not happen by accident.
They know the clients. They know the products. They'll talk about a brand's items the way a fan talks about something they love - because over time, that is what they have become.
They come from all walks of life and from countries all over the world. They love being cross-trained, knowing more than one part of the operation, and getting good at it.
New starters get taken under their wing - brought into the culture by the people who built it, not handed a manual.
When a client has a sudden rush - a launch, a stockout cleared, a peak day that landed bigger than expected - this team volunteers for the double shift without being asked.
They've done it on Christmas weeks. They've done it overnight. They do it with a laugh and a smile, which is the thing you cannot train.
They're also a properly charitable bunch. Members run their own community foundation. Others do half marathons and muddy charity runs and pull the rest of the team in to sponsor them.
The standard on the floor is high. The standard outside it is higher.
This is the team behind the number. Brand owners reading the SLA dashboard see 99.8%. The people who make that happen are these ones.
If something needs fixing on your account, one of these people fixes it. Not a ticket. Not a portal. A person.
06 - Fit
Not the right fit for every brand. We'd rather say so.
We work with brands shipping 1,000+ orders a month, growing consistently, with SKU complexity and channel mix that needs structure to handle. If that's not you yet, that's fine - we'll tell you in the first call, and we'll often point you somewhere better suited.
The reason we run at 99.8% accuracy across 2M+ parcels a year is because we say no to the work we can't run properly.
Book a call07 - Get in touch
If you've outgrown your current 3PL, you'll know.
Tell us where you are, what you're shipping, and what isn't working. Twenty minutes. No pitch deck. No hard sell. A direct conversation with someone close to the operation.
Book a call