Business News
Channel Your Inner Wayne Rooney: Build a Legacy in Q4 with the Right Fulfilment Strategy
Read More
As we step into October, the e-commerce landscape is buzzing with opportunities for sellers to maximise their reach and prepare for the fast-approaching holiday season. Recent platform updates and shifts in consumer behaviour are reshaping the way businesses connect with their audience. Whether you're gearing up for Halloween sales or planning for Black Friday and Cyber Monday, here are key marketing tips and strategies to boost your October sales.
Social media platforms like Instagram, Facebook, and TikTok are continuously evolving with features that can enhance your marketing strategies. Here’s what’s new:
Recent updates to Google Shopping have made it easier for e-commerce sellers to appear in front of relevant audiences. One notable change is Google’s enhanced Smart Shopping Campaigns, which now use even more machine learning data to optimise your ads.
For October, focus on seasonal keywords like "Halloween costumes," "autumn decor," or "fall fashion." Additionally, review your product feed to ensure it's up-to-date with accurate pricing, stock levels, and attractive images. This is critical to winning over shoppers who are comparing options across platforms.
Generative AI is rapidly changing the way content is created, and platforms like Canva and Adobe Express now offer built-in AI features. Use these tools to generate Halloween-themed visuals, product descriptions, or social media captions that resonate with your target audience.
By leveraging AI, you can save time while ensuring your content remains relevant, timely, and engaging. Don’t forget to create urgency around your offers, highlighting limited-time sales or exclusive products.
October offers several key dates that you can tailor your campaigns around:
Email marketing remains one of the most effective tools for driving e-commerce sales. Recent updates to platforms like Mailchimp and Klaviyo have made segmentation and automation more powerful. Segment your audience based on behaviour, such as previous Halloween purchases or seasonal product interests.
Automation tools allow you to send targeted emails like abandoned cart reminders, price drop alerts, and follow-up emails after purchases. Use these features to build a relationship with your customers and keep them engaged throughout October.
With a significant rise in mobile shopping, it's essential to ensure that your website is mobile-optimised. Recent updates in Google’s mobile-first indexing mean that having a mobile-friendly site can improve your search rankings and drive more traffic. Review your checkout process, product pages, and load times to ensure a smooth mobile experience, especially during high-traffic times like the holiday season.
Recent trends show that consumers are increasingly opting for Buy Now, Pay Later (BNPL) services, especially for larger purchases. Offering flexible payment options through platforms like Klarna or PayPal Credit can help you attract more buyers during peak shopping periods. Ensure these options are visible on your product pages and during checkout to reduce friction in the buying process.
With October being a festive month, it’s the perfect time to encourage user-generated content (UGC). Platforms like TikTok and Instagram thrive on creative content from users, so consider running a Halloween-themed contest or challenge. Encourage your customers to share pictures or videos of themselves using your products, and feature these on your own social channels to build trust and engagement.
With so much competition during the autumn season, refreshing your SEO strategy is crucial. Focus on long-tail, seasonal keywords like "best Halloween decorations 2024" or "fall outfits for women." Google’s algorithm rewards fresh content, so consider updating your blog, product descriptions, and meta tags to reflect the seasonal trends.
Additionally, consider using Google’s Performance Max campaigns, which leverage AI to automatically place your ads across Google’s properties, optimising for conversions based on user behaviour.
October is an exciting month for e-commerce sellers, especially with all the platform updates and seasonal opportunities. By leveraging new social media features, optimising for mobile, and preparing for key shopping dates, you can position your store for success in the lead-up to the holiday rush. Stay ahead by incorporating AI tools, refreshing your SEO strategy, and keeping your customers engaged with timely, personalised marketing campaigns.
Don’t wait until the last minute—start planning now to ensure you capture as many sales as possible this October!
‍
Want your business to quadruple its figures just like our client Kind Patches? Hit the Instant Pricing button at the top of the page and tell us about your business. It only takes a few minutes. We'll send you a free initial quote and set you up a call with our business growth manager John.
‍
If you enjoyed this article, consider following us on;
‍
If you’d like more great tips to help grow your business then check out our other articles or download our business podcast Brand & Boost‍
