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While there are plenty of well-known strategies for optimising your online store, there are also some lesser-known tips that can make a significant impact on your success. In this article, we'll explore five often overlooked tactics to help you take your ecommerce store to the next level.
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1. Optimise for Mobile Speed
It's no secret that mobile shopping is on the rise, yet many ecommerce store owners overlook the importance of optimising their site for mobile speed. Studies show that even a one-second delay in mobile load times can lead to a 7% reduction in conversions. To avoid losing potential customers, ensure that your website is optimised for speed on mobile devices. This includes compressing images, minimising HTTP requests, and leveraging browser caching.
2. Harness the Power of Internal Search
While most ecommerce store owners focus on external marketing strategies to drive traffic, they often overlook the importance of optimising their internal search function. A robust internal search engine can significantly improve the user experience by helping customers find what they're looking for quickly and easily. Make sure your search bar is prominently displayed and equipped with features like auto-complete suggestions and filters to help users refine their search results.
3. Fine-Tune Your Product Descriptions
Product descriptions play a crucial role in converting visitors into customers, yet they are often treated as an afterthought. Instead of simply listing features, take the time to craft compelling product descriptions that highlight the benefits and unique selling points of each item. Use persuasive language, storytelling techniques, and sensory details to bring your products to life and inspire customers to make a purchase.
4. Leverage User-Generated Content
User-generated content (UGC) is a powerful tool for building trust and credibility with potential customers, yet many ecommerce store owners fail to take full advantage of it. Encourage your customers to leave reviews, share photos, and engage with your brand on social media. Then, showcase this UGC prominently on your website to provide social proof and inspire confidence in your products. Not only does UGC help drive conversions, but it also fosters a sense of community around your brand.
5. Invest in A/B Testing
Optimising your ecommerce store is an ongoing process, and A/B testing is a valuable tool for refining your strategies over time. Yet, many store owners overlook the importance of A/B testing or only use it sporadically. Make A/B testing a regular part of your optimisation efforts, testing elements such as product page layouts, call-to-action buttons, and checkout processes to identify what resonates most with your audience. By continuously testing and iterating, you can fine-tune your ecommerce store for maximum effectiveness.
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