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An engaged email list is still a highly effective way of communicating and winning over your customers. It's a powerful tool to drive sales, share promotions, and cultivate brand loyalty. Lets face it social media is a great avenue for organic marketing but it is also extremely competitive which means as a business owner you should be versatile in your reach and with Q4 on the horizon now is the perfect time to hone in on your email marketing. So here are 5 great ways to build an email list in 2023
When you're an ecommerce seller, reliability and deliverability are paramount. Some websites have email marketing tools that are quite easy to use but make sure you are analysing the feedback reports if available. If your host site doesn't have an email campaign feature then select an email marketing platform that's tailor-made for your ecommerce needs and one that offers seamless integration with your online store. Choose a platform that not only sends emails but also provides insights into customer behaviour to help you tailor your campaigns.
In the competitive ecommerce landscape, shoppers need a compelling reason to share their email addresses. Offer them something exclusive—whether it's a first-time purchase discount, early access to sales, or sneak peeks at upcoming product launches, newsletters or blogs. By offering unique incentives, you'll make signing up an offer they can't refuse.
Strategically timed pop-ups can work wonders for ecommerce email list growth. Design pop-ups that showcase your enticing incentives and appear at key moments, such as when a visitor is about to leave the site or when they've spent a certain amount in their basket. Make sure the pop-ups blend seamlessly with your website's design and provide clear value. Be sure to place pop-ups in convenient places and not where your consumer is likely to become annoyed by them.
Your website especially is a hub of opportunities to capture email addresses. Place captivating CTA's (call to actions) strategically on your product pages, checkout page, and even within product descriptions. Use action-oriented language that emphasises the benefits of signing up, such as exclusive deals and personalised recommendations.
When promoting your email sign-up, a dedicated landing page can be a game-changer. Design a landing page that highlights the value of joining your list by showcasing your top products or maybe includes social proof like customer reviews and case studies. Ensure a streamlined sign-up process that requires minimal effort from the visitor.
Above all else let's remember that 'people buy from people'. Make sure your emails have that human touch by signing off as the founder or many thanks from (your brand) team. Growing your ecommerce email list isn't just about how many people open the email; it's about nurturing a community of engaged customers. By leveraging the right strategies—choosing the right platform, offering enticing incentives, using smart pop-ups, creating compelling CTA's, and designing effective landing pages—you'll be on the path to forging lasting connections with your audience and driving ecommerce success.
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